inspiration

Their Spirit of Fun is the Reason For This Company.

1948-1982

35 YEARS OF FUNOMENAL FUN

Highlights from hundreds of products.

Started in This Garage

In 1948 Spud and Rich started making and selling slingshots by mail order in Chuck's grandparents garage in South Pasadena, CA. Pictured is Rich in 1988.

Pluto Platter (Frisbee)

Their first toy was called Pluto Platter. Rich later renamed it after a comic strip character, "Mr. Frisbee." Frisbee took off when it was marketed as a sport in the mid-1960s.

Hula Hoop

In April 1958, people lined up around the block when stores expected a shipment of Hoops. By September you couldn't give 'em away." That's how fast the market saturated.

Slip 'N Slide

An upholsterer made the first version for his kids and brought it to Spud and Rich.  It was a huge success and  family summer favorite.

Monster Bubble

Those little tiny wands that came in the bottle of bubble fluid couldn't measure up to Monster Bubbles. Later, Zillion Bubbles was added.

Water Wiggle

This whacky toy soaked anyone who came near. Its unpredictable gyrations made for cool, splashing fun as it danced across the yard.

Air Blaster

This toy gun fired a ball of air across the room and would blow out a candle or mess your Mom's hairdo. Included a lifetime supply of free ammunition.

Super Ball

A tire company chemist brought Spud 'N Rich a new rubber formula, with a super 94% resiliency. It would bounce over your house.

Super Stuff

More fun through chemistry. An oil company chemist brought Spud and Rich a powder, that when mixed with water, turned into a gooey toy.

Silly String

Two men trying to invent a spray-on cast, instead invented a colorful, soft plastic string. Spud 'N Rich knew this was fun in a can.

Superelasticbubbleplastic

Rich discovered this plasticky substance in France. Kids loved the giant colorful bubbles, perfect for the psychedelic period entering the 70s.

Fun Fountain

Fill the clown head with water, adjust the stream and turn on the hose. Kids loved the way its hat would magically float on the stream and stay there.

Trac Ball

This new twist on Jai Ali used a curved corrugated track to put enormous spin on the ball, making it curve wildly.

Magic Window

Filled with colored microscopic beads with different specific gravities, kids loved unpredictable results and works of art.

Toy Industry Hall of Fame

Toy Industry of Hall of Fame Tribute

In 2014, Spud and Rich were posthumously inducted. Chuck was asked to produce a tribute video.

Chuck Spoke of the Future

Chuck encouraged the industry executives to fill the void left by Spud and Rich's passing.

LEGACY

Now, For a New Generation

How insights from Chuck's childhood form the foundation for more fun today.

LEGACY

Growing Up Fun

"When Dad came home early, we knew he had something new!" Spud and Rich often used their kids as testers of their latest inventions. At right: Super Stuff.

LEGACY

Product Tester

Chuck's first product test didn't go according to plan but he had fun and eventually got the hang of it!

LEGACY

Commercial Extra

Spud and Rich made their own TV commercials and invited kids from the neighborhood, making them more authentic. Spud even enlisted the help of their postal carrier!

LEGACY

Fun For The Next Gen

Chuck noted, "When I played with my daughters, I found myself doing the same things Dad did. I shared with him how special it was to feel my connection with him, through my kids."

Chuck realized he wanted his grandchildren to experience Funomenal Fun too!

MASTER CLASS

A Fun Education

Selling

During hot summer days, Chuck learned to sell by pulling his wagon door-to-door, selling water slides for $5.98.

With the charisma of a 6-year old and a snappy sense of personal fashion, he helped the neighborhood cool down.

Learning

Chuck remembers learning how important it was to demonstrate the visual fun of the product. That fun was found on the faces of children. Spud and Rich shot their own commercials in their front yards and filled them with kids from their neighborhoods. That's how they achieved such powerfully authentic images.

Funnovating

Spud and Rich were natural teachers. They trained Chuck to be curious and constantly look at things for how they might be better. "What if... " and "How about... " started countless debates over new ideas.

Chuck's "Moon Gravity Machine" was inspired by the Apollo missions.  He used bicycle wheels, his old boy scouts backpack frame, buckets and barbell weights to represent 5/8 of his body weight to "feel" the moon's gravity.

Playing

Spud and Rich made work fun and play was even funner! Their sense of humor and fun-loving natures certainly rubbed off.

This photo was Chuck's idea but he quickly regretted it as the rope tightened around his ankles. "It was incredibly painful. The smile on my face is actually just gritted teeth!" Dad pulled on my arm to take some of the weight off and we got the shot. THIS NUT DIDN'T FALL FAR FROM THE TREE.

COMING SPRING 2021

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