Our Mission is Fun
To get kids moving with PhysActive products that are such Funomenal Fun, and so well made, they'll want to hand them down to their own children.
Spud 'N Rich supports parents, as they contend with the digital world enveloping their children.
Kids Deserve Better
Content algorithms attract young eyeballs and feed children content; without regard to its impact.
Credit: YouTube
Kids Crave Phys-Active Fun
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Funomenal Fun is Sustainable
Built with the best materials, to stay fun for years.
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Toys Have Changed
From Post-War America to the 21st Century
No Toy Stores
In the early 20th Century, most childrens' toys were homemade. People were more focused on putting bread on their tables.
Prosperity
After WWII, America exploded with a baby boom. The standard of living rose dramatically. Families sought a better life, post-war.
Toys Take Off
The development of plastics enable innovative and inexpensive toys. TV commercials started to be created for children's programs.
Children are Big Business
In the 70s and 80s, Big Box Stores stocked thousands of individual toy products. Electronic games and toys begin to take more shelf-space.
Digital Dominates
More children spend playtime sitting passively in front of a screen, exercising only their thumbs, and straining eyeballs.
