Creating Funomenal Fun so kids will put down their screens and play with each other.

Spud 'N Rich logo

Stare Less, Play More!

16 of their most well-known toys.

FUN
LEGACY

How many of these do you remember?
Watch the video to see some of the original TV commercials!

The original prototype on the Knerr's Patio in 1961.

WHIRLY•GO•ROUND
THE FUNNEST TOY THEY NEVER FINISHED

"It was pipes and plywood and not ready for market." Chuck Knerr was a 5-year old test pilot. "Dad constantly warned me to not get tangled up in the steel legs. I'll never forget the exhilaration of spinning. Our patio was like Cape Canaveral!" But Spud and Rich had their hands full with Slip 'N Slide sweeping the country so they gave up! Chuck has finished Whirly•Go•Round 60 years later.

35 YEARS OF
FUN!

"Inventors brought Spud and Rich ideas because they were honest and their door was always open."
--Dick Gillespie, their employee for 31 years

Spud and Rich hula hooping in 1958.
The garage where Spud and Rich started

They Started Here

In 1948 Spud and Rich started making and selling slingshots by mail order in Chuck's grandparents garage in South Pasadena, CA. Pictured is Rich in 1988.
Frisbee manufacturing

Pluto Platter (Frisbee)

Their first toy was called Pluto Platter. Rich later renamed it after a comic strip character, "Mr. Frisbee." Frisbee took off when it was marketed as a sport in the mid-1960s.
Hula Hoop manufacturing

Hula Hoop

In April 1958, "people lined up around the block when stores expected a shipment of Hoops. By September you couldn't give 'em away." That's how fast the market saturated.
Slip 'N Slide manufacturing

Slip 'N Slide

An upholsterer made the first version for his kids and brought it to Spud and Rich.  It was a huge success and  family summer favorite for cool splashing fun.
Monster Bubble manufacturing

Monster Bubbles

Those little tiny wands that came in the bottle of bubble fluid couldn't measure up to Monster Bubbles. When they added a different wand, Zillion Bubbles was added.
Water Wiggle manufacturing

Water Wiggle

This whacky toy soaked anyone who came near. Its unpredictable gyrations made for cool, splashing fun as it danced across the yard.
Air Blaster manufacturing

Air Blaster

This toy gun fired a ball of air across the room and would blow out a candle or mess your Mom's hairdo. Included a lifetime supply of free ammunition.
Super Ball manufacturing

Super Ball

A tire company chemist brought Spud 'N Rich a new rubber formula, with a super 94% resiliency. Kids loved its super power, it would bounce over your house.
Super Stuff manufacturing

Super Stuff

More fun through chemistry. An oil company chemist brought Spud and Rich a powder, that when mixed with water, turned into a gooey, squishy blob of fun.
Silly String

Silly String

Two men trying to invent a spray-on cast, instead invented a soft, plastic string. Spud 'N Rich knew with bright colors added, this was fun in a can. (But keep it off the naugahyde!)
Superelasticbubbleplastic manufacturing

Superelasticbubbleplastic

Rich discovered this plas-sticky substance in France. Kids loved the giant colorful bubbles; perfect for the psychedelic period ushering in the 1970s.
Fun Fountain manufacturing

Fun Fountain

Fill the clown head with water, adjust the stream and turn on the hose. Kids loved the way its hat would magically rise on a fountain of water and float there.
Trac Ball

Trac Ball

This new twist on Jai Ali used a curved racquet with a corrugated track to put enormous spin on the ball. Depending on how you released it it would curve wildly in any direction.
Magic Window manufacturing

Magic Window

Filled with colored microscopic beads of "microdium crystals" with different specific gravities, kids loved the unpredictable works of art that resulted from moving it.
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MORE THAN FUN
FUNOMENAL!

Remember the first time you threw a Frisbee? Or running barefoot on the lawn, hurling yourself along a wet sheet of yellow called, Slip 'N Slide? Or dropped your first Super Ball?
I felt the same joy and wonder. Only difference was, my dad didn't bring those toys home from the store; he brought them home from the factory.
Toys Spud and Rich made were a special kind of fun. They harnessed phenomenal properties of physics to produce what I call, "Funomenal Fun." It's what makes a Hula Hoop defy gravity or a Frisbee float across the sky.
These kinds of behaviors defied expectations, invoking a kind of awe, even a thrill.
Describing the physics involved is dull compared to streaking across a Slip 'N Slide, feeling a Super Ball exploding skyward, or the exhiliration of spinning as fast and long as you like. It's Funomenal!
--CHUCK KNERR

Fun Factory comic strip illustration of Spud and Rich's fun spirit.

FUN
FACTORY

Daily newspapers were like the Internet for previous generations. As a boy, Rich Knerr loved the "funny papers," as the comic section was called; especially the Sunday funnies. One Sunday, while Chuck was spread out on the floor with the Sunday comic section, Rich was inspired to create Giant Comics.
It's one and only addition is a collector's item and as large as a newspaper. Spud and Rich enlisted some of the most well known writers and pencillers who created original stories for the world's biggest comic book. This ad from its pages, illustrates their unique spirit of fun!

Giant Comic store display.
Fun Factory comic strip illustration of Spud and Rich's fun spirit.