Is This Playtime?
Spud 'N Rich was founded because kids deserve options for physical play that are more fun than staring at a screen and so well-made, still fun for another generation.
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WHY START NOW?
Chuck wants his grandchildren to have more fun than staring at a screen, "I hope they'll be digitally savvy, but not robotic!"
When Chuck realized the valuable experiences and insights he'd been blessed with by Spud and Rich, he felt convicted. "I'd ignored what God had gifted me with for too long."
The Evolution of Toys
No Toy Stores
Few toys were commercially sold. Most childrens' toys were homemade. People were more focused on putting bread on their tables.
After World War II, America explodes with families and children. The standard of living rises dramatically. People seek a better life, post-depression.
Toys Take Off
The development of plastics enable innovative and inexpensive toys. Children's TV commercials were created and small toy stores start to spring up.
Toys Are Big Business
Big Box Stores stock thousands of individual toy products. Electronic games and toys begin to take-off. No wonder kids were thrilled to go toy shopping.
Digital Takes Over
More children spend playtime sitting in front of a screen, exercising only their thumbs. Plastic toys are now made in Asia and skyrocket in numbers.
This headline demonstrates how many children are spending their days watching videos of other children unboxing toys and playing video games.
The Impact of Screen Time on Children
Screen time is a growing epidemic in today's culture with children spending as much as 40 hours a week glued to something that offers to bring excitement & entertainment to their lives, but often leaves them inactive and disengaged with life around them. Content providers have developed savvy algorithms for attracting young eyeballs and feeding children content they like to see; along with advertising.
Our Fresh New Approach To Family Fun
Chuck is excited to launch Spud 'N Rich for new, fun innovation. Our name marks our focus on the value of the legacy Rich Knerr and Spud Melin created.
When Spud and Rich started, they used mail order advertising. But it's 2020 and the digital age now provides crowdfunding options. Chuck is launching an Indiegogo campaign soon, stating, "Spud and Rich would have loved it! After all, mail order was just a much slower version of crowdfunding."
Funomenal and Sustainable
"We have two goals for Spud 'N Rich products: To provide funomenal and sustainable fun. We want our toy products to encourage active play that is more appealing than screen time. We also want to build our products to become so well-loved from continuous use, that it's sustainable over multiple siblings, even generations; an heirloom treasure."
CRAFTING FUNOMENAL FUN
Funomenal Fun combines both phenomenal and fun together because it's hard to understand how you can have such fun until you experience it!
While studying physics in high school, Chuck discovered a pattern of unique physical properties of successful toys Spud and Rich created over the years. Combining that knowledge with innovation and modern style, Chuck is creating funomenal fun for the next generation that exceeds the excitement of screen time any day!
"UNBELIEVABLE BUT IT'S TRUE!"
"IT'S KIND OF MAGICAL!"